Gianni Versace S.r.l. , usually referred to as Versace , is an Italian luxury elite fashion company founded by in 1978. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia (Greater Greece), the company logo is inspired by Medusa, a figure from Greek mythology.
Gianni Versace founded the Italian luxury fashion house Versace in 1978 in Milan. Known for its bold designs, bright colors, and opulent aesthetic, the brand quickly gained popularity. Versace’s first boutique opened on Via della Spiga, and his designs, inspired by classical art and contemporary culture, set the brand apart. The Medusa logo, symbolizing beauty and power, became iconic.
During the 1980s, Versace revolutionized fashion with daring styles, using materials like metal mesh, leather, and vibrant prints. The brand became a favorite among celebrities, with stars like Madonna, Elton John, and Princess Diana wearing Versace. In 1994, Elizabeth Hurley’s safety-pin dress cemented Versace’s status in pop culture.
On July 15, 1997, Gianni Versace was tragically murdered outside his Miami home. His sister, Donatella Versace, took over as creative director, and his brother, Santo Versace, became CEO. Donatella continued the brand’s legacy while modernizing its image, securing its place in high fashion.